About us


Our mission is to diminish the consumption of sugar by offering natural and healthy solutions instead of sugar. As Good Good grows, we as a brand aim to create more sugar-free products made from natural sources and fight sugar consumption. We believe in making life a bit more fulfilling by taking small steps in reducing sugar consumption with fun, smart and natural solutions. Lets make life sweet without sugar!

ISO Certificate

Via Health holds BSI certification that complies with the requirements of FSSCC 22000 Certification scheme for food safety systems including ISO 22000:2005, ISO/TS 22002-1:2009 and additional FSSC 22000 requirements for production.


VIA HEALTH is an Icelandic company, a sister company of a leading health care company Icepharma, focusing on offering a brand of healthy products,  amongst them SWEET stevia and erythritol products. With a rapidly growing health-conscious market we are motivated to bring the world sweetening alternatives that are healthy, natural and fun.

Our team consists of experienced employees, contractors and international agents working on bringing our products directly to consumers under the appealing Good Good brand, focusing on creating added value in terms of high quality, availability, brand and prices. 

Our products are widely available in Europe, where all of our products are shipped via our distributors and through our warehouse in Tilburg, Netherlands


We are currently growing quite fast these days and always looking for talented people to join our team. Please send us an email with your CV and reason why you want to join our company – jobs@via-health.com